Attention coaches, consultants, trainers, speakers -
How to use interviews to make more money from your virtual events, increase your opt-ins, grow your list, engage more deeply and strengthen your relationship with your followers.
If you run any sort of virtual events which involves speaking to experts, individuals or groups, whether they are customers or JV partners, then adopting an interview style can help you by taking the pressure off you and adding increased dynamism to your business.
Why use Wilma for your virtual events?
You might ask,"Why, Wilma, when you already have a growing coaching business, would you want to take time out to do interviews on behalf of others' businesses?" The truth is - I love it! I love the ease of talking to a total stranger and having the permission to probe into how they became successful, revealing their secrets, asking what hindered them and what helped them so that I can winkle out as much information as possible that I know is going to help others succeed and learn, too. I just love the licence to be curious that an interview gives.
As a trained coach, I am skilled at asking questions and to listen at a very deep level. The more I interviewed experts and guest speakers for my coaching business, the more people began telling me that I always asked the right questions, how they really enjoyed their interview experience with me and that I was a great interviewer. So, I decided that I would find an additional way to put into practice what I love to do. So here we are!
Why interviews?
Being interviewed allows you to think more deeply, share more freely and engage more energetically with your audience. They will hear you talking with:
- More passion
- Deeper focus
- Conversation and teaching that is dynamic and comes from your soul
- Deeper insight
- A more organic and natural way of offering a learning experience which increases and deepens the connection with your listeners
"One of my great talents is that I ask really good questions so, when being interviewed I love it when an interviewer sets the stage for a perfect interview. Wilma is one of those interviewers. She created the space for a fun, easy and conversational interview. It felt just like home!"
Jennifer Urezzio - www.KnowSoulsLanguage.com
Why outsource?
So, why would you outsource your interviews? For the same reason you outsource anything - to leave you time and space to do the things that you are most gifted at and to serve your clients in the optimum way.
- You have a thriving and growing business and you simply don't have the time to conduct interviews
- Outsourcing your interviews allows you to spend more of your time in your zone of genius
- You just don't enjoy the process
- You have found that you give more and deeper when you are interviewed
"Wilma's interview technique is brilliant, exciting and relaxed. She asks great questions - challenging, probing and curious. She got me talking about everything that inspires me so deeply that I was fired up and talking at full speed! Our interview was consequently full of great mindset tips, passion and fun. Thanks for a great interview!"
Nicola Bird - CEO - www.Jigsawbox.com
Services
• Interviewing guest experts for your telesummit
Short, sharp, information-packed interviews with your guest speakers on the topic of your choice, lasting around 30 minutes each. Online learning is at its best when it is content-rich and delivered temptingly parcelled. Hooky headlines and catchy bullets about each expert speaker to include on your sales page which increases opt-ins, and cheat sheet notes and full transcripts are provided for your listeners so that they get maximum results from the interviews.
"Having worked with Wilma on one of her telesummits I know that she has a relaxed, easy and empathetic approach to interviewing guests and guest speakers. The result is that you can hear how her style quickly puts people at their ease, opening up the opportunity for asking those incisive and meaningful questions which make the difference between a compelling interview and a mediocre one. I would highly recommend you consider hiring Wilma for any virtual event you are running."
Maruxa Murphy - www.instantexpertbranding.com.
• Teleseminars
Teleseminars are the life-blood of any online business - connecting, teaching, serving, coaching, growing your list and essential positioning through joint venture liaisons - all of these are reasons to run a teleseminar or virtual event.
However, there are very few people who enjoy that feeling of talking to an empty room, even when you know there are hundreds of people signed in to listen to your call. Being interviewed to deliver the content of your teleseminar or telecoaching course creates a more vibrant, engaging and dynamic event and ultimately creates a better product for your clients to learn from and for you to offer as a product, serving your clients better, deepening the relationship with them and creating ever more satisfied customers. It’s a total win-win.
"Being interviewed by Wilma felt like having tea with an old friend - her ability to create an atmosphere of safety as well as deep inquiry allowed me to open myself and share an 'unexpected' story from the depths of my heart that we both agreed will be of great benefit to those who choose to listen in to our interview. When we are able to share wisdom from the deep well, it's a blessing and a gift to many. Wilma's presence made it EASY to 'go there'."
Amethyst Wyldfyre - www.EmpoweredMessenger.com
• Interview the CEO
Increase lead generation on your website and upgrade your free download with a content-rich, fast paced one-time 30 minute interview with you, the CEO, about you and your business - who you are, what you do, why people should follow you and what results they can expect as a client when working with you.
"WOW Wilma – once again you did a great interview. I just love the way you put me totally at ease, and really bring out the best in me. You ask brilliant questions that are both probing and thought- provoking and really enable me to get my message out in a way that others can relate to, and you do it all so gently and subtly so that I find myself saying things I really mean but didn’t even know I mean (if you know what I mean?).
Thanks again Wilma. Anyone who gets interviewed by you is very lucky indeed."
Lisa Turner - CEO - www.Psycademy.co.uk
Contact Wilma
If you’d like to find out more and have a chat with me about this, just email me: interviews@wilmaallan.com or complete the form below and I’ll get in touch to arrange a good time for us both.
If you're interested to take a look at Wilma's coaching business, click here: www.BeyondTheBreak-Up.com